New Delhi, India – The Central Consumer Protection Authority (CCPA) is investigating complaints of ecommerce companies flouting dark pattern norms during the ongoing festive season sales. The government has received numerous reports alleging that these companies are employing deceptive tactics to influence consumer behavior and make it difficult for consumers to make informed choices.
Last year, the Centre notified a set of guidelines to regulate the use of dark patterns by ecommerce companies. These guidelines aim to curb deceptive practices and ensure fair treatment of consumers. The CCPA is now taking action against companies found to be violating these rules.
Dark patterns are manipulative design elements used by companies to trick consumers into making unwanted purchases or subscriptions. Common examples include hidden fees, forced upselling, and confusing checkout processes.
The CCPA is committed to protecting consumer rights and ensuring fair market practices. The agency is urging consumers to report any instances of deceptive behavior by ecommerce companies.
