PVR-INOX, the largest and most premium film exhibitor in India, continues to strengthen its position in the cinema advertising landscape by finalizing a significant advertising agreement for the fiscal year 2025 with Khushi Advertising Ideas Pvt. Ltd. (KAIPL). This partnership marks a notable extension of their decade-long collaboration within the cinema exhibition industry.
With an impressive network of 1,750 screens across 357 properties in 111 cities throughout India and Sri Lanka, PVR-INOX boasts an aggregate seating capacity of over 357,000. This expansive reach positions the company as a formidable player in the cinema sector, particularly in the realm of advertising.
Khushi Advertising Ideas Pvt. Ltd., recognized as the largest cinema advertising concessionaire in India, brings over 20 years of market experience to the table. The company is celebrated for its ability to craft innovative and effective advertising campaigns utilizing a diverse range of mediums. With a strong presence in 35 cities and a dedicated team of over 250 professionals and more than 70 operations specialists, KAIPL excels in delivering targeted messaging to audiences in an ever-evolving advertising landscape.
In the cinema advertising arena, Khushi manages an extensive network of over 9,000 screens across various multiplex and single-screen chains, including PVR-INOX, Cinepolis, Miraj, NY Cinemas, UFO, and QCN. This broad reach allows KAIPL to effectively connect brands with consumers at critical touchpoints, enhancing the overall advertising experience.
The renewed partnership between PVR-INOX and KAIPL is set to pave the way for innovative advertising solutions, capitalizing on the growing trend of cinema as a powerful medium for brand communication.
As both companies move forward, their commitment to enhancing the cinema advertising space promises to create lasting impacts for advertisers and audiences alike, reaffirming their leadership in the industry.(PTI)
