Sugar.fit, a startup dedicated to managing and reversing Type 2 and pre-diabetes, has announced cricket legend Sachin Tendulkar as its brand ambassador and strategic investor. This partnership is set to elevate Sugar.fit’s mission of revolutionizing diabetes care while aligning with Tendulkar’s commitment to promoting fitness and healthy living.
Sugar.fit has rapidly emerged as a frontrunner in the healthtech landscape, offering science-backed, data-driven solutions designed to empower individuals in managing their health. The platform provides evidence-based strategies that help users not only manage their diabetes but also significantly reduce their dependence on medication.
The startup boasts an impressive digital health experience, currently serving over 51,000 paid subscribers. Users benefit from personalized guidance provided by a dedicated team of over 100 doctors and 300 coaches. According to Sugar.fit, 90% of its users have reported a decrease in blood sugar levels, with many successfully reducing their reliance on diabetes medications.
“We are thrilled to have Sachin Tendulkar on board as both our brand ambassador and strategic investor,” said a spokesperson for Sugar.fit. “His dedication to fitness and health mirrors our commitment to improving the lives of those affected by diabetes. This partnership will undoubtedly amplify our outreach and impact across India.”
Sachin Tendulkar, revered not just for his cricketing prowess but also for his dedication to promoting health and fitness, expressed his excitement about the collaboration. “I have always believed in the importance of a healthy lifestyle, and I am proud to partner with Sugar.fit in this mission. Together, we can inspire millions to take charge of their health and make informed choices,” he said.
As diabetes continues to be a growing concern in India, with millions affected by the condition, the partnership with Tendulkar is expected to play a pivotal role in raising awareness and expanding Sugar.fit’s initiatives. The startup aims to reach more individuals through its innovative platform, which is designed to provide holistic care and support for those managing diabetes.
