In a strategic move that underscores his growing interest in the startup ecosystem, Telugu cinema icon Mahesh Babu, through his firm GMB Entertainment, has invested an undisclosed amount in Fitday, a Hyderabad-based nutraceutical startup. The investment is expected to bolster Fitday’s mission of revolutionizing the nutrition and healthy snacking industry.
Fitday, which has established its presence in over 10,000 retail outlets, aims to leverage this investment to expand its retail footprint further and enter new markets. The company’s focus on providing high-quality nutritional products and promoting a healthy lifestyle aligns well with Mahesh Babu’s vision of encouraging wellness.
In a press release, Fitday described this investment as a significant milestone in their journey. “We are thrilled to have Mahesh Babu and GMB Entertainment onboard. His investment and involvement will accelerate our growth and bring greater visibility to our brand,” the statement read.
As the nutraceutical industry continues to grow, this partnership highlights the increasing collaboration between celebrities and startups, particularly in sectors like health and wellness.(Press copy)
