Bengaluru, August 19, 2025 – Flipkart has unveiled its first annual report, Minutes That Move India, offering a detailed look at how Indians are embracing quick commerce. The report captures the quirks, preferences, and evolving habits of a country that now orders everything from onions to iPhones at lightning speed.
Launched in August 2024, Flipkart Minutes has scaled rapidly, now present in 19 cities and over 2,900 pincodes. The platform has become synonymous with instant gratification, boasting a record delivery time of just 3 minutes and 21 seconds in Bengaluru. Over the past year, consumers ordered more than a million onions, enough milk to fill six Olympic-sized swimming pools, 12 million scoops of ice-cream, and four packets of Maggi noodles every single minute.
The report highlights mood-driven shopping habits across India. Kolkata emerged as the “dessert capital” with high orders for chocolates and cookies, Mumbai topped in pet-food demand, while Bengaluru led late-night gadget purchases. Delhi recorded a 2:58 AM ice-cream order, underlining India’s growing appetite for spontaneous purchases. Festivals and weather also influence buying behaviour: Valentine’s Day saw chocolate orders jump 4X, Diwali drove last-minute essentials like diyas and fairy lights, and the monsoon pushed umbrellas and insect repellents into one in five orders this June.
Flipkart’s quirky customer data stood out too—one consumer placed 886 orders in a year, while another made a single purchase worth ₹1.85 lakh. In a striking example of convenience, a customer queued for hours outside Mumbai’s Apple store but ended up ordering an iPhone 16 on Flipkart Minutes, which arrived in just 10 minutes—well before the physical line moved.
The rise of Flipkart Minutes marks another milestone in Flipkart’s journey. Founded in 2007 by Sachin and Binny Bansal as an online bookstore, Flipkart has since expanded into electronics, fashion, and groceries. Walmart acquired a majority stake in 2018, propelling the company into the global e-commerce spotlight. Today, Flipkart commands nearly half of India’s e-commerce market and continues to innovate with services like quick commerce, strengthening its leadership in the digital retail space.
The evolution of Flipkart also mirrors the transformation of India’s retail sector. Until the early 2000s, shopping was dominated by physical retail—especially neighbourhood kirana stores. The growth of affordable internet, smartphones, and digital payment systems like UPI has reshaped consumer behaviour, bringing hundreds of millions online. In 2020, India had about 140 million online shoppers; by 2024, the number nearly doubled to 260 million, with projections to cross 300 million by 2030.
Industry estimates suggest India’s e-commerce market, valued at around US \$147 billion in 2024, could soar to over US \$356 billion by 2030. Quick commerce is expected to play a major role in this expansion, with forecasts of 40% annual growth. A Bain–Flipkart study noted that by 2024, two-thirds of all online grocery orders were already fulfilled through quick commerce, showing how speed and convenience have become non-negotiable for Indian consumers.
Globally, India is on track to become one of the largest digital economies, projected to surpass US \$1 trillion by 2030. As more consumers from Tier II and Tier III cities embrace online shopping, India is poised to be not only one of the biggest e-commerce markets by volume but also a leader in quick-commerce innovation.
With Minutes That Move India, Flipkart has captured the pulse of a new era—where shopping is not just about necessity but about speed, mood, and the moment. From late-night ice-cream cravings to last-minute festival essentials, India’s shopping cart is becoming faster, more personal, and deeply integrated into daily life.
