15th May 2025 – Vatsal Rajgor, the visionary behind global performance marketing agency DigiMaze and AI-driven SaaS platform Strique, has officially launched his latest venture, Moving Bramha. Designed as a full-stack, ROI-focused marketing engine, Moving Bramha aims to revolutionize how films and entertainment projects are marketed—bringing accountability, automation, and agility to an industry deeply rooted in tradition but ready for transformation.
Revolutionizing Movie Marketing
Rajgor’s journey with DigiMaze, where he championed outcome-first marketing strategies, and Strique, which redefined media operations through automation, set the stage for this ambitious new chapter. Moving Bramha is built on the premise that while content creation in cinema has evolved dramatically, its marketing hasn’t kept pace with changing audience consumption patterns.
“There’s no industry more culturally influential than films, but the way movies are marketed hasn’t kept up with how audiences consume or convert,” Rajgor explains. “The gap between creative buzz and business results is vast. While film content creation has matured, performance marketing is still treated like an afterthought. We want to change that.”
Measurable Marketing with Precision and Performance
Moving Bramha’s core promise is to make every piece of content measurable and monetizable. Its services include geo-targeted campaign execution, influencer orchestration, and platform-specific UGC rollouts. Each element is designed to drive real business outcomes, whether it’s ticket sales, OTT streams, or pre-bookings.
“For us, marketing means sales. Every penny spent should drive measurable outcomes. The tools and data exist. What’s missing is the mindset,” Rajgor adds. His emphasis on tangible results is backed by a robust tech infrastructure that ties media spends directly to footfalls, bookings, and post-release consumption on OTT platforms.
Data-Driven Strategies for the Film Lifecycle
Moving Bramha’s suite of solutions is designed to optimize each phase of a film’s journey:
- Custom Audience Building: Utilizing historical genre data, behavioral patterns, and regional insights to craft precise audience segments.
- AI-Led Media Buying: Real-time budget reallocation based on content traction, ensuring optimal visibility where it matters most.
- Dynamic Creative Frameworks: A strategic rollout that evolves from teaser to trailer to ticket, maintaining engagement and building momentum.
- Outcome-Driven Campaigns: All marketing efforts are aligned with key business goals, translating views into ticket sales and streams.
“Every reel, every poster, every launch has a job to do, and Moving Bramha is built to ensure that job is done with precision and performance,” Rajgor emphasizes.
Bringing Accountability to Movie Marketing
One of the most striking features of Moving Bramha is its commitment to accountability. In an industry where marketing spends often vanish into vanity metrics, Rajgor’s platform promises transparent and trackable ROI. Through advanced analytics and AI-driven insights, Moving Bramha aims to bridge the gap between marketing spends and actual business growth.
The platform also leverages geo-targeted campaigns to hone in on regional markets with high conversion potential. This hyper-focused strategy, combined with influencer-led orchestration, enables filmmakers to maximize audience reach while minimizing wastage.
A Mindset Shift for the Entertainment Industry
Rajgor believes that the entertainment industry is on the brink of a transformation where marketing is no longer a gamble but a science. “The tools are there. The data is available. What’s missing is a change in mindset,” he remarks.
With the launch of Moving Bramha, Rajgor is bringing his years of marketing expertise and AI-driven strategies to an industry ripe for disruption. As cinema continues to evolve in the digital era, Moving Bramha’s full-stack engine is poised to set new standards in how films are marketed and monetized.
Looking Ahead
The official launch marks the beginning of what could be a new era in film marketing. As filmmakers and producers begin to see the measurable impact of data-driven campaigns, Moving Bramha could very well become a cornerstone of movie launches and entertainment projects globally.
“We want to bring performance marketing out of the shadows and into the spotlight. Moving Bramha isn’t just about marketing movies—it’s about transforming how stories are told and experienced,” Rajgor concludes.
With its emphasis on ROI, accountability, and real-time optimization, Moving Bramha is set to redefine what it means to market films in a connected world.
