Nestasia, a rapidly growing home décor and lifestyle brand, has announced the appointment of Sahil Barua, Co-founder and CEO of logistics major Delhivery, to its board of directors. The strategic move comes as the company gears up for a public market debut and aggressively scales its operations across India.
Founded in 2019 by entrepreneurs Aditi Murarka and Anurag Agrawal, Nestasia has quickly established itself in the premium home décor space, offering a curated selection of products including tableware, soft furnishings, home accessories, and more. The brand, known for combining aesthetics with functionality, operates primarily through an omni-channel model and is now poised to bolster its offline presence.
Strategic Addition to the Board
The inclusion of Barua—a seasoned entrepreneur who has built one of India’s most successful logistics platforms—underscores Nestasia’s intent to strengthen its supply chain capabilities and build a robust infrastructure ahead of its IPO plans.
“Welcoming Sahil to the board is a significant milestone for us,” said Aditi Murarka, Co-founder of Nestasia. “His deep understanding of scaling a business, coupled with his expertise in supply chain and logistics, aligns perfectly with our next phase of growth. As we expand our footprint across the country, his guidance will be instrumental in making our operations more agile and efficient.”
Barua, who has steered Delhivery from a startup into a listed logistics powerhouse, brings with him critical insights into scaling operations in a fast-moving and competitive retail landscape. Delhivery, under his leadership, went public in 2022 and continues to dominate the logistics and supply chain sector in India.
“I’m excited to join the board of Nestasia at such a pivotal moment in its journey,” Barua said in a statement. “The brand has not only captured a strong consumer segment but also shown agility in evolving with market needs. I look forward to supporting its growth as it expands both offline and online.”
Omni-Channel Growth and Offline Expansion
With a strong digital-first approach since inception, Nestasia has recently pivoted toward building a larger offline presence. The company plans to open 30 exclusive stores by the end of 2025, deepening customer engagement and visibility in key urban markets. Currently, Nestasia operates a handful of experience centers, with plans to expand across tier-I and tier-II cities.
The offline expansion is expected to complement the brand’s digital channels, which include its own e-commerce platform as well as partnerships with marketplaces like Amazon and Flipkart.
“The home décor category is experiencing a transformation in India,” said Anurag Agrawal, Co-founder of Nestasia. “Consumers are increasingly looking for design-centric, high-quality home products. By scaling our offline operations, we aim to offer a tactile and immersive shopping experience that complements our online channels.”
Strengthening Product Portfolio
In line with its growth ambitions, Nestasia is also diversifying its product offerings. The brand is working on launching new categories, further solidifying its position as a one-stop destination for lifestyle and décor needs. This expansion includes products across home improvement, sustainable décor, and festival-themed collections—areas that have shown significant demand in the Indian market.
The company’s focus on design innovation and quality manufacturing—often collaborating with artisans and small-scale units—has helped it build a loyal customer base. With a strong emphasis on user experience, the company continues to blend tradition with contemporary design sensibilities.
Preparing for Public Markets
Although the exact timeline for Nestasia’s IPO has not been disclosed, the leadership’s recent moves suggest the company is laying the groundwork for a listing over the next 12 to 18 months. Analysts view the addition of Sahil Barua to the board as a signal of seriousness and intent.
“This is a strategic appointment. Barua’s presence will not only inspire investor confidence but also prepare the company for the rigor and governance expected in the public markets,” said a Mumbai-based investment banker familiar with startup IPOs.
Nestasia’s revenue and profitability metrics remain undisclosed, but industry watchers note the brand’s steady rise and consumer affinity. With a large addressable market and increasing aspirations among urban and semi-urban households, home décor remains one of the most promising segments in the D2C (direct-to-consumer) space.
Outlook
As Nestasia scales new heights, the road to IPO seems to be paved with strong strategic decisions, operational enhancements, and leadership reinforcements. The company’s blend of aesthetic sensibility, quality focus, and omni-channel reach is set to play a crucial role in its public market journey.
If successful, Nestasia could become one of the few Indian D2C lifestyle brands to go public, joining the ranks of companies like Mamaearth and Boat. With Sahil Barua now on board, the brand is likely to gain not just from logistical and operational depth but also from the trust that a successful IPO veteran brings to the table.
