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The brand produces millet-based cereals, consisting of ragi, jowar, and bajra, sweetened with palm jaggery and free from added sugars and preservatives. The product is designed to appeal to younger consumers who are not interested in traditional millet recipes. The company’s focus on millets is due to their nutritional benefits, with a nutritional index that matches the taste. The brand is upfront about the percentage of millet used, with a minimum of 35%.

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B Capital Shifts Focus to Early-Stage Investments Amid Growing Wave of ‘High-Quality’ Indian Startups

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22 March 2025, Mumbai: Global investment firm B Capital, led by Facebook co-founder Eduardo Saverin, is strengthening its bet on India as an increasing number of local entrepreneurs build high-quality businesses. While the firm remains cautious about late-stage investments due to global economic uncertainty, it is doubling down on early- and mid-stage deals, targeting investments in the range of $1 million to $15 million.

Early-Stage Investments to Drive B Capital’s India Strategy

India’s startup ecosystem has evolved significantly over the past decade, with a growing number of innovative and sustainable business models gaining investor confidence. According to Karan Mohla, General Partner at B Capital, the firm sees India as a key market and plans to be more active in early-stage funding to back emerging AI-driven startups.

“Founders in India are building high-quality businesses, and that’s why we are doubling down on our focus here. You will see us become a lot more active in the market,” Mohla said

With the global investment landscape becoming more cautious, B Capital is focusing on sectors with long-term growth potential, particularly in deep tech, artificial intelligence, and climate technology.

AI, Deep Tech, and Climate Tech to Receive Major Investments

More than 50% of B Capital’s India investments will be allocated to startups that leverage artificial intelligence as a core technology. The firm sees immense potential in AI-driven innovation and transformative technologies, which are reshaping industries and positioning India as a resilient market, despite global macroeconomic challenges.

“We see immense opportunity in AI-driven innovation and transformative technologies, which are reshaping industries and positioning India as a resilient market, even in the face of global macroeconomic shifts,” Mohla added.

Sectors such as climate tech, sustainability solutions, and deep technology are particularly attractive for B Capital. These industries have seen significant advancements in recent years, and the firm believes that Indian startups working in these fields will play a crucial role in the country’s economic growth and technological leadership.

B Capital’s Track Record in India

B Capital has already established a strong presence in the Indian market, backing several well-known startups. Over the years, it has invested in:

  • Meesho, the social commerce platform empowering small businesses and entrepreneurs.
  • PharmEasy, one of India’s leading online pharmacy and healthcare companies.
  • BlackBuck, a logistics tech startup that went public.

These investments underline B Capital’s confidence in India’s startup ecosystem and its commitment to supporting scalable, innovative businesses.

Cautious Approach Amid Global Economic Uncertainty

Despite its renewed focus on early-stage deals, B Capital is proceeding with caution, especially after losing a $750 million fund last year. This has led to a shift in investment strategy, with many global venture capital firms moving away from large late-stage deals and instead opting for smaller but strategic investments.

While capital availability remains strong, many global funds are becoming more selective, ensuring that their investments go into sustainable, high-quality startups rather than chasing high valuations and rapid scaling.

B Capital’s shift towards early- and mid-stage startups aligns with a broader trend in the venture capital world, where investors are prioritizing business fundamentals over aggressive expansion.

India’s Startup Ecosystem Remains a Bright Spot

Despite economic headwinds, India continues to be a thriving hub for entrepreneurship and innovation. With strong government support, increasing digital adoption, and a highly skilled workforce, the country remains a top destination for venture capital investments.

Industry experts believe that AI, fintech, deep tech, and sustainability-focused startups will drive the next wave of growth in the Indian startup ecosystem. Investors like B Capital are keen to identify and nurture high-potential startups, ensuring that India remains competitive on the global stage.

B Capital’s decision to shift its focus towards early-stage investments is a clear indicator of how investment priorities are evolving amid global economic uncertainty. With a keen eye on AI-driven innovation, deep tech, and sustainability, the firm aims to capitalize on India’s growing startup ecosystem while ensuring measured and strategic investment decisions.

While big-ticket funding rounds may slow down, India’s early-stage startups continue to attract attention, and B Capital’s latest move signals strong confidence in the country’s future as a global innovation powerhouse.

Source: The Times of India

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