Ritesh Agarwal-led hospitality giant OYO has introduced new check-in policies for its partner hotels in Meerut, Uttar Pradesh, marking a significant shift in the company’s accommodation regulations for unmarried couples. Under the updated rules, unmarried couples are required to present valid proof of relationship before they can check-in to OYO hotels in the region.
This policy, which applies to both online and offline bookings, gives individual hotels the discretion to refuse entry to unmarried couples, based on local social norms and community expectations.
The initiative, which came into effect earlier this year, is a response to cultural sensitivities and regulatory guidelines in certain regions, where social norms can impact the hospitality industry’s operations.
According to an official statement from OYO, this new rule was introduced as a part of a localized approach tailored to the socio-cultural landscape of Meerut. However, the company has indicated that depending on the feedback received from the ground, there may be a possibility of expanding the policy to other cities in the future.
The decision has raised concerns and sparked discussions among customers and social activists about the implications for privacy and individual freedoms, while others argue it is necessary to align with the values and norms of certain local communities.
OYO has assured that the policy will be implemented fairly, and that hotels will be instructed to adhere to clear guidelines when it comes to refusing check-ins. Additionally, the company emphasized its commitment to maintaining a high standard of service and transparency throughout this process.
This move reflects OYO’s ongoing efforts to balance business strategies with the diversity of India’s cultural and regional dynamics, while addressing concerns raised by both customers and hotel partners. As the policy continues to unfold, the company plans to gather feedback and make necessary adjustments to better align with the evolving landscape of Indian hospitality.
For now, the new policy is in place only in Meerut, with further expansion contingent on future evaluations.
