The Department for Promotion of Industry and Internal Trade (DPIIT) has entered into a strategic partnership with boAt, one of India’s leading consumer electronics brands, to support DPIIT-recognized startups in the Direct-to-Consumer (D2C) and manufacturing sectors. This collaboration aims to provide invaluable mentoring, resources, and guidance to emerging startups, empowering them to scale and innovate in the competitive Indian market.
Under this agreement, boAt will leverage its industry expertise and established presence to help young startups navigate the challenges of building and growing in the D2C and manufacturing domains. The partnership is designed to nurture startups by offering access to a network of resources, business insights, and mentorship from industry veterans, enabling them to accelerate their growth.
DPIIT has been actively seeking collaborations to enhance the startup ecosystem in India. This deal with boAt follows another significant partnership earlier this month with e-commerce giant Flipkart. The Flipkart collaboration aims to offer similar support to emerging startups, helping them scale, secure market access, and refine their business strategies.
The DPIIT’s ongoing efforts to forge such partnerships underscore the government’s commitment to fostering innovation and entrepreneurship in India, particularly within the burgeoning D2C and manufacturing sectors. The collaboration with boAt is expected to further energize India’s dynamic startup ecosystem and provide a boost to the country’s manufacturing capabilities, especially in consumer electronics.
This new initiative is expected to provide startups with the tools and opportunities necessary to grow sustainably while contributing to the development of India’s digital and manufacturing landscapes.
