Reddit (RDDT.N), the popular social media and discussion platform, announced on Monday the trial of an innovative AI-powered tool called Reddit Answers. Designed to streamline information retrieval, the feature utilizes artificial intelligence to sift through posts and deliver answers to user queries.
This strategic move aims to position Reddit as a more robust competitor to search engine giants and AI-powered platforms like OpenAI’s ChatGPT and Perplexity, which source data from across the internet.
How It Works
When users post a question, Reddit Answers will generate curated summaries from relevant discussions across the platform. The tool will also provide links to related communities and posts, making it easier for users to explore diverse perspectives and engage with specific topics.
Initially, the feature will only be available in English and restricted to a select group of users in the U.S. Reddit has plans to expand its availability to other languages and regions based on user feedback.
Driving Engagement and Monetization
The launch of Reddit Answers comes on the heels of significant growth for the platform. In the third quarter ending September 30, Reddit reported a 47% year-over-year increase in daily active unique visitors, reaching 97.2 million. Additionally, the company’s global average revenue per user (ARPU) rose by 14% to $3.58.
Competitive Edge in a Crowded Space
Reddit’s initiative reflects its ambition to solidify its standing in the competitive tech space, leveraging its unique repository of community-driven content. Unlike traditional search engines, Reddit’s answers are grounded in real user interactions, offering a blend of personal insights and expertise.
By integrating AI, Reddit hopes to enhance user experience, encourage longer engagement, and attract more advertisers seeking to tap into its growing user base.
Looking Ahead
With Reddit Answers, the company is signaling a strong commitment to innovation and adaptability in an evolving digital landscape. As the feature rolls out and gathers user feedback, its success could pave the way for further AI-driven tools and enhancements across the platform.
