Gurugram-based Almonds Ai has announced a groundbreaking partnership with Grow-Trees, an organization dedicated to reforestation and ecological conservation, to offer its loyalty program members a unique opportunity: the ability to redeem loyalty points to plant trees across India.
This collaboration aims to transform traditional loyalty programs into meaningful contributions toward environmental sustainability. Using Almonds Ai’s Green Loyalty Program™ platform, channel partners and customers of participating brands can now redeem points to plant trees in impactful locations, such as Trees for Ram Bhumi, Trees for Villagers, and Wildlife Habitats, among others.
Revolutionizing Loyalty Programs for Climate Action
Almonds Ai, a leader in channel loyalty and rewards, is committed to innovation with a purpose. Through this initiative, the company aspires to reduce 5,000 metric tons of emissions for each participating organization, significantly contributing to global climate action.
“Loyalty points have the potential to serve a greater good,” said Abhinav Jain and Apurv Modi, co-founders of Almonds Ai. “This initiative transforms loyalty redemptions into a token of love for Mother Earth. By planting trees, brands can show their commitment to sustainability, and individuals can feel connected to a larger cause.”
This sustainability-focused program aligns seamlessly with Almonds Ai’s Green Loyalty Program™, aiming to redefine loyalty rewards as a channel for environmental impact.
Harnessing Technology for Sustainability
Vipul Gajera, CEO of Grow-Trees, emphasized the significance of trees in maintaining ecological balance:
“Trees are the lungs of our planet, and every tree planted contributes to cleaner air, richer biodiversity, and stronger communities. This collaboration demonstrates how technology and sustainability can converge to empower individuals and brands to make a lasting difference for the planet.”
A Track Record of Innovation
Almonds Ai, which raised an undisclosed amount of funding in April 2024 from Dubai-based anchor investors, continues to push boundaries with its innovative approach to channel loyalty and sustainability. The company’s Channelverse ecosystem, which has won a Guinness award, further exemplifies its dedication to empowering distribution-led organizations with cutting-edge solutions.
A Call to Action
By integrating loyalty programs with reforestation efforts, Almonds Ai and Grow-Trees are inspiring brands and individuals to make sustainability a priority. This initiative showcases the potential for technology-driven solutions to address pressing global challenges and highlights how small actions—like redeeming loyalty points—can contribute to a greener, healthier planet.
