The brand produces millet-based cereals, consisting of ragi, jowar, and bajra, sweetened with palm jaggery and free from added sugars and preservatives. The product is designed to appeal to younger consumers who are not interested in traditional millet recipes. The company’s focus on millets is due to their nutritional benefits, with a nutritional index that matches the taste. The brand is upfront about the percentage of millet used, with a minimum of 35%.

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ISF and ICICI Host Successful Startup Summit in Mumbai, Boosting Job Creation

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Mumbai: The International Startup Foundation (ISF) and ICICI Bank successfully hosted a Startup Summit at BKC, Mumbai, on August 7th. The event brought together over 250 key players from the fintech industry, including industry leaders, venture capitalists, and startups.

The summit aimed to catalyze the growth of the Indian startup ecosystem by creating ample job opportunities and driving value creation across diverse sectors. J.A. Chowdary, Founder of ISF, reiterated the foundation’s dedication to supporting startups through market access, mentorship, and funding.

A key highlight was the launch of the ‘Ankura Bus Yatra’ initiative, designed to identify and foster rural startups in Andhra Pradesh. The bus yatra is set to commence on September 29th and conclude on October 4th, with a flag-off ceremony by Andhra Pradesh Chief Minister N. Chandrababu Naidu in Amaravati.

The summit featured insightful keynote addresses by industry veterans, including Rakesh Jha, Executive Director of ICICI Bank, and stimulating panel discussions with prominent venture capitalists and startup founders.

The event served as a valuable platform for networking, knowledge exchange, and investment exploration, contributing significantly to the Indian startup landscape.

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