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My Startup TV and Hills FM Partner to Elevate Nagaland’s Startup Ecosystem


In a collaborative effort to support Nagaland startups, MyStartupTV and Hills FM inked a noteworthy Memorandum of Understanding (MoU) on 13 March, in Dimapur, Nagaland, in the presence of Neiphiu Rio, the Chief Minister of Nagaland, State and Central government representatives, dignitaries, NGOs, and leading Corporate houses.

Four MoUs were signed and exchanged between the State Government, the Investment Development Authority of Nagaland (IDAN), and leading startup enablers across the country to pole-vault the Nagaland startup ecosystem, which was at par with the national startup movement. My Startup TV and Hills FM, a leading community-based Radio station, partnered for the Startup Podcast Initiative.

The MoU exchange was part of the inauguration of the Integrated Business Hub & Innovation Center (IBH&IC), an initiative of IDAN. Speaking after the launch of the Hub, the Chief Minister of Nagaland, Neiphiu Rio, urged “all stakeholders to join hands in making Nagaland
a magnet for investment, Innovation and economic growth,” and he called on all to work together “to create a brighter future for generations to come.” The IBH&IC was launched in the presence of T.R. Zeliang, Deputy Chief Minister for Planning and Transformation, Dr. Chintan Vaishnav, Mission Director, AIM, NITI Aayog, and Suman Kumar Bery, Vice Chairman, NITI Aayog.

This media partnership was proposed and supported by the Investment Development Authority of Nagaland (IDAN). Speaking on the occasion, Abu Metha, Advisor to CM and Chairman of IDAN, emphasized that “the aspirations of our youth is our responsibility and we will work tirelessly towards that aspiration.”
The partnership aims to leverage the extensive reach of both media platforms to promote entrepreneurship and Innovation across the North East, and Nagaland in particular.

Dr. Chintan Vaishnav, Mission Director, AIM, NITI Ayog called the launch of IBH&IC a “really giant step” for Nagaland and urged the stakeholders to “focus on both skill and Entrepreneurship” development to bring the state to par with the national average of entrepreneurship.

This marks a pivotal moment in a four-year-old boot startup media startup, My Startup TV, as it aims to amplify the voices of entrepreneurs and startup enablers from remote areas and tier-II cities of India.
Major Sunil Shetty, founder and executive producer of My Startup TV expressed his excitement about the collaboration and emphasized that his global media platform is committed to providing visibility for entrepreneurs and startup enablers from across India’s Northeast.

  • Left to Right: Imali Hesso, MD of 90.8 Hills FM; Major Sunil Shetty, Founder and Executive Producer of MyStartupTV; Lilimi Zhimomi, Station manager, of 90.8 Hills FM

Imali Hesso, Founder & MD of 90.8 Hills FM, stated, “Through this partnership with My Startup TV, “we aim to source content about startups from across India, which will benefit not only our audience but also our founders and aspiring entrepreneurs in Nagaland.”

Imali, MD of Hills FM, echoed Shetty’s sentiments, highlighting the opportunity for collaboration to enrich content and showcase diverse startup stories. The partnership is set to introduce a dedicated one-hour weekly program curated to spotlight startup ventures from Nagaland and the northeastern states of India.

My Startup TV’s extensive reach, spanning over 100+ countries with a niche subscriber base exceeding 200,000, positions it as a powerhouse in the startup media ecosystem.

With four verticals, including OTT (the world’s first OTT dedicated to startups), podcast, web television, and digital magazine, the platform is renowned for its engaging content and live broadcasting of startup events.

Through this collaboration, MyStartupTV aims to elevate the visibility of startup initiatives, providing a platform for founders to share their stories and experiences. The partnership underscores a shared commitment to nurturing entrepreneurship in Nagaland and fostering Innovation across India.
As both media houses embark on this collaborative journey, they are poised to catalyze growth and opportunity for startups, empowering them to thrive in an increasingly competitive landscape. With a focus on inclusivity and diversity, MyStartupTV and Hills FM are set to champion the vibrant startup ecosystem, driving forward the narrative of Innovation and progress.

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