The brand produces millet-based cereals, consisting of ragi, jowar, and bajra, sweetened with palm jaggery and free from added sugars and preservatives. The product is designed to appeal to younger consumers who are not interested in traditional millet recipes. The company’s focus on millets is due to their nutritional benefits, with a nutritional index that matches the taste. The brand is upfront about the percentage of millet used, with a minimum of 35%.

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dtbX Launches First-of-its-Kind AI Powered Banking Platform

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Mumbai-based fintech startup dtbX has unveiled GRAVITY, an AI and deep tech-powered sustainable business accelerator platform for the banking industry. The category-first offering, co-founded by ex-HDFC bankers Rohit Maroo and Satish Krishnaswamy, has raised close to $1 million in a pre-seed round.

GRAVITY makes all of a bank’s underlying software interoperable, boosting efficiency. Its central processing platform handles most arithmetic and control functions of applications, ensuring the latest, fastest and most secure tech. An inbuilt expansion slot can accommodate 10 futuristic components, negating the need for banks to replace core systems, says Co-founder Satish Krishnaswamy.

He adds that early feedback from bankers has been ‘overwhelmingly positive’. ‘Industry veterans like ex-ICICI Group CTO Pravir Vohra and Unity Small Finance Bank CIO V Vaidyanathan are excited by the disruptive potential of such hyper-personalization platforms’, said Krishnaswamy. Industry leaders also believe GRAVITY can aid the $7 trillion economy goal by 2030.

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