The brand produces millet-based cereals, consisting of ragi, jowar, and bajra, sweetened with palm jaggery and free from added sugars and preservatives. The product is designed to appeal to younger consumers who are not interested in traditional millet recipes. The company’s focus on millets is due to their nutritional benefits, with a nutritional index that matches the taste. The brand is upfront about the percentage of millet used, with a minimum of 35%.

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Amazon Launches #AapkeHittMeJaari Campaign to Promote Online Safety

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Hyderabad, India: Amazon India has launched a new campaign, #AapkeHittMeJaari, to educate users about safe and secure online transactions. The initiative aims to raise awareness about common online scams such as phishing, OTP frauds, lottery cons, and hiring rackets.

The campaign comes amidst the ongoing annual Great Indian Festival sale, a period when online shopping activity is at its peak. Amazon recognizes the importance of protecting its customers from potential scams and has taken proactive steps to educate them on best practices for safe online transactions.

Through the #AapkeHittMeJaari campaign, Amazon is providing users with valuable information on how to identify and avoid common scams. The company is also emphasizing the importance of using strong passwords, being cautious of unsolicited emails or calls, and never sharing personal or financial information with unknown individuals.

By raising awareness about these scams, Amazon hopes to empower its users to make informed decisions and protect themselves from online fraud. The company’s commitment to online safety aligns with its broader mission of providing a secure and trustworthy shopping experience for its customers.

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