Mother Dairy, one of India’s leading dairy brands, has announced its official association as the ‘dairy partner’ for the upcoming 2024 season of the Pro Kabaddi League (PKL). The collaboration aims to bring together the passion of India’s national sport and the legacy of one of its most trusted dairy brands. This partnership marks a significant step for Mother Dairy in connecting with millions of sports fans and consumers across the country.
The Pro Kabaddi League, which has gained massive popularity since its inception, will see Mother Dairy playing an integral role throughout the season by engaging with fans through various initiatives and promotional activities. These efforts are designed to elevate the excitement around the sport while promoting Mother Dairy’s range of dairy products.
Speaking about the collaboration, Manish Bandlish, Managing Director of Mother Dairy, expressed his enthusiasm, saying, “Kabaddi is not just a sport; it is deeply embedded in India’s culture and heritage. We are thrilled to partner with the Pro Kabaddi League for its 2024 season. Through this association, we aim to celebrate the spirit of the game while fostering a deeper connection with our consumers. Kabaddi brings people together, much like Mother Dairy has been doing for decades by providing healthy and nutritious products.”
As part of this partnership, Mother Dairy will launch a series of fan engagement initiatives, including on-ground and digital activities, to boost the involvement of Kabaddi enthusiasts. Fans can expect to see interactive contests, brand integration during matches, and special product promotions at key moments throughout the tournament.
The Pro Kabaddi League, known for its fast-paced and high-energy matches, has been instrumental in reviving interest in the traditional Indian sport. The 2024 season promises to be even more exciting with new teams, players, and sponsorships, like that of Mother Dairy, adding to the league’s dynamism.
Mother Dairy, with its long-standing reputation for providing fresh and healthy dairy products, aims to utilize this platform to not only increase brand visibility but also align with the values of strength, endurance, and teamwork that Kabaddi exemplifies. The partnership reflects Mother Dairy’s commitment to supporting initiatives that resonate with India’s cultural roots.
The 2024 Pro Kabaddi League season is set to kick off soon, and with Mother Dairy now onboard as the official dairy partner, fans are in for an exciting season filled with not only thrilling Kabaddi action but also numerous opportunities to engage with one of India’s favorite dairy brands.
About Mother Dairy
Mother Dairy, established in 1974, is a wholly-owned subsidiary of the National Dairy Development Board (NDDB). It offers a wide range of dairy products, including milk, butter, ghee, and curd, and has been a trusted brand in millions of Indian households for decades.
About Pro Kabaddi League
The Pro Kabaddi League (PKL) was launched in 2014 and quickly became one of India’s most-watched sporting events. It showcases Kabaddi, a sport that is deeply rooted in Indian tradition, bringing it to a national and international stage. PKL has played a crucial role in popularizing the sport and providing a platform for players to showcase their skills.
