Disney+ Hotstar, the popular over-the-top (OTT) streaming platform, has announced a significant upgrade to its service with the launch of a new artificial intelligence (AI) tool designed to enhance user experience. The company revealed on Monday that this cutting-edge technology will optimize video streaming and offline downloads, promising improved data efficiency without compromising video quality.
AI-Enhanced Streaming Efficiency
In a press release, Disney+ Hotstar outlined the capabilities of its new AI-powered video optimisation tool. This advanced encoding feature is engineered to minimize data consumption based on users’ viewing habits and the complexity of video scenes. According to the streaming giant, this technology ensures that users can enjoy high-quality visuals while using less data.
The AI tool leverages sophisticated algorithms to analyze user behavior and scene dynamics, adjusting video encoding accordingly. This results in a reduction of up to 25 percent in data usage for downloading videos intended for offline viewing, while maintaining the same level of video quality. The aim is to make Disney+ Hotstar’s content more accessible to users who may have limited data plans.
Understanding Scene Complexity
Disney+ Hotstar’s new technology incorporates computer vision to address the context and complexity of each video scene. By brightening darker scenes and optimizing visual clarity without increasing data consumption, the tool ensures a better viewing experience even in challenging lighting conditions. While the exact mechanisms linking user consumption patterns to data optimization remain proprietary, the company’s approach represents a significant advancement in streaming technology.
